Copywriting Seminars

A blog could do wonders for your online marketing. Learn the tools/tactics to use, the pitfalls to avoid, and how to make it pay.

Filed under: Business Blogging Seminars | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Every email marketer’s biggest challenge is getting their emails delivered, opened and read. Don’t worry, advanced tools and tactics like whitelisting services, domain verification, and spam scorers can help save the day!

Filed under: Email Marketing Seminars | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Don’t want to get caught in spam filters, alienate your recipients, or burn your list? Then come to this session and learn the fundamentals of successful email marketing.

Filed under: Email Marketing Seminars | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Explore both strategic and tactical aspects of SEM to prepare you to make the right decisions regarding budget and objectives. Learn how to identify placement on valid search phrases, see if your site is optimized as best it can be, improve your web site popularity and what to expect from your web master.

Scott Crumpton, White Stone Marketing, Kihei, HI
Lisa Kolb, Acorn Internet Services, Colorado Springs, CO
George Newman, Third Millennium Marketing, West Hartford, CT
Stephan Spencer, Netconcepts, Madison, WI
Dr. Bill Carroll, School of Hotel Administration, Cornell University, Ithaca, NY (moderator)

Filed under: Seminars SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Branding campaigns appear in many forms online besides the ubiquitous banner ad. There are blogs, RSS feeds, paid search ads (e.g. Google AdWords), contextual ads, natural (organic) search listings, text link ads, microsites, and podcasts, to name a few.

• Gain an understanding of each of these channel’s unique benefits and where each fit in your brand strategy
• Learn best practice techniques applicable to these new channels, with numerous examples

Filed under: Business Blogging Email Marketing RSS Marketing Seminars Web Marketing | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

New digital communication technology has drastically changed the landscape of possibilities in reaching your audiences. Find out what the latest technology trends are, and how they can be utilised to add value to your brand.

• New communication channels and their use
• Using technology effectively
• Viral marketing trends
• Emerging PR tools - RSS, blogs, wikis, podcasts, social networks, social tags, search engines

Filed under: Business Blogging RSS Marketing Seminars Web Marketing | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

This session explores how specialized blog and feed (RSS/Atom) search engines gather content and provides tips on tapping into these growing forms of traffic.

Speakers:
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, Vice President of Publisher Services, FeedBurner
Amanda Watlington, Ph.D., APR, Searching for Profit

Filed under: Business Blogging RSS Marketing Seminars SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Everyone seems to be in a frenzy to get links to their sites. Usually for the wrong reasons and from the wrong sites. Terms like Link Popularity, PageRank, Hubs, Authorities, Hilltop, Sandbox, Anchor Text, etc. are being bandied about and discussed ad nauseam. Marketers obsess over concepts like link leakage, bleeding PageRank, nofollow tags, triangular links, link architecture, link equity. There are many companies selling linking services that are absolutely 100% worthless.

Get past all the misinformation and disinformation and join two of the top-most experts on link building, as they share their favorite tips, lessons learned, tools, and success stories.

This seminar will be rich with case study examples.

This seminar is for you if you:

1. Know that you’re missing out on key linking opportunities, but you just don’t know which ones and how to find them
2. Don’t have all the answers on what it takes to get coverage and links in the right places from the right people
3. Don’t have a current linking strategy or have one with holes

Successful link builders take an active role in the process. They don’t just sit back and hope that links happen. They make them happen! Take the first step by registering for this virtual seminar today.

You will learn:

• To build a comprehensive linking strategy (including: portals, blogs, feeds, niche venues, vertical search, authority sites, e-newsletters, zines, awards, mailing lists)
• How to get the best anchor text that you can
• Holistic linking
• How to receive online publicity
• How to purchase links
• How maximize on-site and off-site link architecture
• How to mine and analyze competitor site links and industry-specific links
• The biggest link building mistakes and myths
• To generate buzz
• How to write and release effective press releases
• Link building in blogs and RSS feeds
• How to the right people with the right message
• How to optimize your link architecture to get the most out of your inbound links

The 90-minute seminar will include an extended Q&A.

ABOUT THE PROF EXPERTS

Eric Ward founded the Web’s first service for publicizing Web content back in 1994, and he still offers these services today. His client list is a who’s who of online brands. Eric is best known as the person behind the original linking campaigns for Amazon.com Books, The Link Exchange, Microsoft.com, Rodney Dangerfield, WarnerBros, The Discovery Channel, the AMA, and The Weather Channel. His services won the 1995 Tenagra Award for Internet Marketing Excellence, and he was selected as one of the Web’s 100 most influential people by Websight magazine in 1997. Eric also wrote the Link Building column for ClickZ, the NetSense column for Ad Age magazine, and is a 4-star speaker at major industry conferences.

Stephan Spencer is founder and President at Netconcepts, a 9-year-old, multi-national interactive agency specializing in search engine optimization, web redesign, usability, e-commerce, website auditing and email marketing. Clients include Verizon, REI, Gorton’s, Cabela’s, InfoSpace, The Sharper Image, Wella, Northern Tool, Sara Lee Direct, Midwest Airlines, Guild.com, and MP3.com. He has contributed to magazines such as Catalog Age, Unlimited, Building Online Business, and NZ Marketing. Stephan is a frequent speaker on Internet marketing topics for organizations such as the DMA, the AMA, Internet World, and IIR.

Filed under: Link Building Seminars SEO Webinars | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

This session explores how search engines are dealing with blog and feed (RSS/Atom) content and why providing such syndicated content can drive new search-related traffic.

Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com

Speakers:
Dick Costolo, CEO, FeedBurner
Nan Dawkins, Partner, RedBoots Consulting
Greg Jarboe, President and Co-Founder, SEO-PR
Stephan Spencer, Founder and President, Netconcepts, LLC
Amanda Watlington, Ph.D., APR, Searching for Profit

Filed under: Business Blogging RSS Marketing Seminars SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

In order to achieve maximum search engine visibility, you need to think a bit like a search engine when writing the copy for your website.

Filed under: Articles Copywriting SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word: